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Brand Identity Packaging June 10, 2021

Aphrolive

In this project for Aphrolive, I crafted an end-to-end brand experience, ranging from logo design to the bottle’s structure. The Aphrodite-inspired logo with its gold details creates a premium perception by contrasting with the textured surface of the matte black bottle. Distinguishing itself from traditional olive oil packaging, this design offers both visual and tactile luxury, giving the Aegean’s ‘liquid gold’ the value it deserves.

Task

End-to-end brand creation process for Aphrolive. The task involved creating a unique Logo Design telling the brand's mythological story, a custom-textured Bottle/Industrial Design to preserve and reflect product quality, and Packaging Graphics (Labeling and Foil Application) to ensure shelf differentiation.

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